Innovative and imaginative, Swarovski's designs are in constant evolution. The talented creative team continually dream up new shapes, colours, textures and effects to express particular themes. The endless flow of concepts and ideas never ceases to surprise and delight crystal fans.
In 2009, Swarovski launched a brand new watch collection that perfectly captured the poetry of precision. The impressive collection brings together two branches of technical expertise: Swarovski's leadership in crystal cutting and the unrivalled perfection of the Swiss watch making industry. Today, Swarovski is among the most popular fashion brands in the world.